Tropical Rainforests vs Tropical Grasslands Free Essays

Conversation Based on the information at Tables 4c. 2 and 4c. 3, it is obvious that the tropical rainforest has higher species lavishness than the tropical prairie environment. We will compose a custom article test on Tropical Rainforests versus Tropical Grasslands or on the other hand any comparative subject just for you Request Now Be that as it may, when situated in the files on Diversity, Similarity and Dominance in the tropical meadow and tropical rainforest information, the Simpson Indices favor the information for the tropical rainforest as more various than the tropical prairie. The Simpson Indices, as characterized in Cuevas et. al (2012), depends on strength and as the quantity of predominant species in a network are not many, the species has low decent variety. The tropical rainforest biological system demonstrated a higher file of predominance than the tropical rainforest coming about to the higher qualities it acquired in the Simpson Indices of Similarity and Evenness. This implies the vast majority of the prevailing life forms present in the prairie are very comparative and the equivalent because of the higher Simpson Indices on Equitability and Diversity while it is an alternate case for the backwoods. In the first place, we have to recognize the woodland study site as an auxiliary or essential development type. From the tables of species extravagance and number of species found in a region, we can reason that the timberland study site is an auxiliary development woodland. Auxiliary development woodlands are results of optional progression. Auxiliary progression, as portrayed in Campbell (1996), is the kind of progression that happens when the dirt is unblemished and suits a lot of supplements that can bolster life. This progression is principally reliant on the pioneer species (e. g greeneries, weeds and so on ) which tends the dirt from its inert state. Since pioneer species are generally little and increasingly versatile to the unforgiving condition, we can say that the living beings or people present in the woodland study site are results of optional progression. An essential development tropical rainforest, thus, has the accompanying attributes: a fruitless soil, nearness of hardly any life forms that can prosper at extraordinary conditions (pioneer living beings) and advancement of networks in a recently shaped living space (Ricklefs, 2008). Nonetheless, the investigation site demonstrating the higher species assorted variety dependent on Shannon file is the tropical rainforest study site. Looking at information introduced at Table 4C. 4, the tropical rainforest indicated that even in the level of haphazardness of the species, the tropical rainforest demonstrated a more extensive assortment of species contrasted with the tropical meadow. The Shannon Indices are likewise subject to the species lavishness or the quantity of species in a given territory. (Begon et. al, 2006). Likewise, a few animal groups or people are explicit regarding their living space. This species are in some cases normal in a given natural surroundings while uncommon in another kind of living space. For the normal species in the prairie, Imperata cyndrica, Mimosa and Elepantopus are instances of species that are commonly basic because of their caught lengths or relative spreads, as found in Table 4C. 2, which yielded impressive qualities for it to be named normal. Prairie people structure in groups and are hard to perceive as individual species, which is the reason considering them separate people isn't down to earth and troublesome. They are checked through the relative spread that their knobs possess. These people may have the accompanying elements that permitted them to create in their current territory: great interspecific contender, exceptionally versatile to unforgiving condition and productive dissemination of supplements and fundamental mixes to the plant itself. Be that as it may, a few animal categories are uncommon in meadows. Instances of the uncommon species in the field environment are Desmodium, Sorghum, and Borreria. In light of the captured lengths and % front of the species in Table 4C. 3, the species are uncommon because of low qualities it yielded on the boundaries (I. e. blocked lengths, relative spread and so on ) and in this way, seeing it as uncommon. This species or people might be uncommon because of low interspecific rivalry and are not yet adjusted to their condition. They may likewise be scattered arbitrarily and arrived on a field environment that offers troublesome conditions to the development and advancement of such plants. Species that are very regular in the tropical rainforest are the Palosanto, Caryota cumingii and Cariota rumphiana. Regardless of whether the species or people are high in numbers contrasted with other plant species present around there, we can't infer that these plants are the predominant people in the tropical rainforest. There might be sure reasons why these people are high in numbers. We ought to incorporate factors, for example, proliferation rates or procedures since these people have various methods of spreading their seeds and furthermore the supplement accessibility of the given region in the examination site that the people truly flourish for explicit sustenance the spot or region gives. Additionally, the woodland has a bigger zone for development and advancement of species and a bigger region would mean that it could oblige a larger number of animal types than the field environment. The decent variety of people in a biological system is influenced by numerous components including the territory, supplement accessibility and nearness of biotic cooperations, for example, rivalry, mutualism and so on that would permit species or people to develop and create for a higher assorted variety in an environment. Begon et. Al, 2006) Conclusion Based on the information assembled and figured, we can say that regardless of whether the tropical rainforest species or people indicated lesser predominance on each other, they displayed a more extensive assortment of species than the tropical field life forms. In the calculation for the Shannon’s Indices of Diversity and Evenness, the tropical rainforest is a superior possibility for an increasingly different and even conveyance of species contrasted with the tropical meadow. The equivalent goes for the Simpson Indices of Dominance, Diversity and Evenness of the tropical rainforest that was more good than the tropical meadow. In any case, nearness of practical assets, the zone of the biological system and explicit biotic collaborations, for example, rivalry in amassed circulated plants, enormously influences the decent variety of plants since plants will in general scatter and create in spots or territories that have lesser rivalry and high measure of suitable supplements. Since the tropical rainforest demonstrated the majority of the attributes required for a plant individual to broaden, we can presume that the tropical rainforest is more assorted and displays higher species lavishness than the tropical field environment. In any case, It is unequivocally suggested that the expansion of transect size or zone for research study with respect to the assorted variety and extravagance of species to approve the mistakes in this activity. Presentation A people group, as characterized in the Dictionary of Ecology (1962), is a gathering of at least one populaces of life forms in a typical spatial course of action or territory. Step by step instructions to refer to Tropical Rainforests versus Tropical Grasslands, Papers Tropical Rainforests versus Tropical Grasslands Free Essays Conversation Based on the information at Tables 4c. 2 and 4c. 3, it is obvious that the tropical rainforest has higher species extravagance than the tropical field biological system. We will compose a custom exposition test on Tropical Rainforests versus Tropical Grasslands or then again any comparable subject just for you Request Now Be that as it may, when situated in the files on Diversity, Similarity and Dominance in the tropical field and tropical rainforest information, the Simpson Indices favor the information for the tropical rainforest as more various than the tropical meadow. The Simpson Indices, as characterized in Cuevas et. al (2012), depends on strength and as the quantity of predominant species in a network are not many, the species has low assorted variety. The tropical rainforest biological system demonstrated a higher list of strength than the tropical rainforest coming about to the higher qualities it got in the Simpson Indices of Similarity and Evenness. This implies the vast majority of the predominant living beings present in the field are very comparative and the equivalent because of the higher Simpson Indices on Equitability and Diversity while it is an alternate case for the backwoods. To begin with, we have to distinguish the backwoods study site as an optional or essential development type. From the tables of species wealth and number of species found in a region, we can reason that the backwoods study site is an auxiliary development woods. Auxiliary development woods are results of optional progression. Auxiliary progression, as depicted in Campbell (1996), is the sort of progression that happens when the dirt is unblemished and obliges a lot of supplements that can bolster life. This progression is basically reliant on the pioneer species (e. g greeneries, weeds and so forth ) which tends the dirt from its dormant state. Since pioneer species are for the most part little and increasingly versatile to the brutal condition, we can say that the living beings or people present in the timberland study site are results of optional progression. An essential development tropical rainforest, thus, has the accompanying qualities: a fruitless soil, nearness of barely any living beings that can prosper at extraordinary conditions (pioneer creatures) and advancement of networks in a recently shaped environment (Ricklefs, 2008). Be that as it may, the investigation site demonstrating the higher species decent variety dependent on Shannon record is the tropical rainforest study site. Looking at information introduced at Table 4C. 4, the tropical rainforest indicated that even in the level of irregularity of the species, the tropical rainforest demonstrated a more extensive assortment of species contrasted with the tropical prairie. The Shannon Indices are additionally subject to the species extravagance or the quantity of species in a given region. (Begon et. al, 2006). Additionally, a few animal types or people are explicit as far as their natural surroundings. This species are in some cases regular in a given living space while uncommon in another sort of natural surroundings. For the normal species in the meadow, Imp

Lemon as Flea Preventer Essay Example for Free

Lemon as Flea Preventer Essay Pets, for example, hounds should be treated with appropriate sustenance and should be strolled, practice and to be played outside. Mutts need an indigenous habitat. They can't generally remain in the house so they have to go outside to inhale natural air and get associated with different canines. Be that as it may, by giving them along these lines, they can get creepy crawlies and different ailments. Bugs and Lice are regularly medical issues of canines and this may likewise influence the receiving family where the pooch lives by spreading insects around the house and may cause hypersensitivities and disease. Insects feed on the blood of mutts, they additionally here and there chomp people. They can live without nourishment for a while, yet females must have a blood feast before they can deliver eggs. They can convey around 4000 eggs on the hosts hide. Since Nueva Vizcaya is known to be the citrus capital of the Philippines. That is, there are a lot of Vitamin C rich natural products developing in these zones which can be demonstrated and utilized as a subject to forestall bugs and lice for hounds given that nutrient C is known as a corrosive. I, the analyst have chosen to define an investigatory venture to demonstrate if citrus is successful as insect and lice preventer with the titled: Citrus Extract as Dog Flea and Lice Preventer wherein the citrus organic product will be cut into pieces, be extricated through bubbling and afterward showered straightforwardly to hound hide. Explanation of the Problem: This investigatory venture is made to decide if the concentrate of citrus natural product will be a powerful Flea and lice preventer. In particular, it looks to discover: * Are there noteworthy contrasts on the counteraction time of Fleas and Lice utilizing citrus extricate with different sums? Articulation of the Hypothesis: The accompanying articulations will be researched Ha: There are noteworthy contrasts on the anticipation time of insects and lice utilizing citrus remove with different sums. Ho: There are no critical contrasts on the counteraction time of bugs and lice utilizing citrus remove with different sums. Extension and Delimitation: This exploration study entitled â€Å"Citrus Extract as Dog Flea and Lice Preventer† will be led on June-September 2013 at Solano High School. It will just explore on how successful the citrus organic product separate on forestalling bugs and lice by looking at the avoidance time of insects and lice with different measures of citrus extricate by decoction. It won't center around murdering bugs and lice, the compound investigation of citrus natural products, Other pieces of the citrus plant (just the foods grown from the ground) life cycle phase of the insects and lice (egg, pupa, and grown-up) Criticalness of the Study: This examination might be valuable to the accompanying: * Flea and Lice Preventer Manufacturers-there may be a chance of utilizing less expensive yet compelling crude materials that could keep them from spreading excessively. * Consumers of Flea and lice Preventer-they would now be able to make custom made insect and lice preventer for their pet pooch * Community-it will diminish bug contaminated mutts effectively without burning through cash on costly business bug and lice preventer and by utilizing a nature-accommodating one. * Economy-to discover a method of creating less expensive and more nature-accommodating bug and lice preventer. Meaning of Terms: The accompanying terms are characterized by their utilization in the investigation: * Decoction-it is a procedure of removing however bubbling. - alludes to the way toward heating up the citrus natural product. It will be utilized as the bug and lice preventer. * Preventer-alludes to the substance which keeps bugs and lice from going in the dog’s hide. * Flea and Lice-creepy crawlies that chomps in the dog’s hide for blood. * Citrus-a natural product wealthy in citrus extract. * Dog-a tamed canine well evolved creature usually kept as house pets Bug and Lice Autonomous Variable 1. Citrus natural product separate fixation. Research Paradigm: Subordinate Variable 1. Time for the concentrate to last its capacity to forestall insects and lice. Anticipated Outcome: 1. The pooch given with citrus concentrate won't contract with Fleas and additionally Lice. 2. The citrus remove bug and lice preventer can contend with other business insect and lice preventers. Clarification: In this investigation, the scientists will just make one insect and lice preventer splash which is produced using bubbled citrus extricate. I’ll additionally be likewise utilizing a business bug and lice preventer as the control variable. The adequacy of the citrus concentrate will be estimated by watching the ideal opportunity for the bugs and lice kept from the canine in each set-up. The normal result is that the citrus remove insect and lice preventer can be as powerful as the business bug and lice preventer.

Major Equipment Design - Centrifuges In The Pre-treatment Section Of

Major Equipment Design - Centrifuges In The Pre-treatment Section Of Major Equipment Design - Centrifuges In The Pre-treatment Section Of PHB Production â€" Assignment Example > Type of Major Equipment Designed: Centrifuges in the Pre-treatment Section of PHB ProductionExecutive SummaryIn this project, a decanter centrifuge for PHB, a biodegradable polymer is designed for the pretreatment process of PHB production. It is intended to be used in the separation of PHB from cell residues that are used in the bio-production of the material. The centrifuge is designed with an inflow rate of 0.77m3/hr. of PHB at a speed of 6000 RPM and a maximum g-force of 10000g. Given these design parameters, the diameter of the bowl is determined as 0.5m and the length as 4.0 m. This particular centrifuge works by conveying the solid-filled sediment towards one end of the drum by a shaft rotating at a relative speed to that of the bowl, and the clarified liquid is conveyed towards the opposite end. As a measure to minimize the cost of the equipment, a single centrifuge is used to separate the solids from the liquid in three passes to ensure clarity of the liquid and maximum r ecovery of the solid part. Careful selection of materials has been done to design the components of the machine, taking care of strength, toughness, resistance to corrosion, thermal and pressure resistance among other considerations. In addition, there is an instrumentation and control part of the design that will enable optimum control of process parameters to ensure a smooth production process through the production period if the design is implemented. 1.0 Literature Review and Assessment of Alternatives1.1 General InformationThere are various methods used in the recovery of PHB from bacterial cell matter. These include vacuum filtration, ultrafiltration, microfiltration, candle filtration, press filtration, flotation, and centrifugation. Several of these recovery processes have been investigated in order to come up with the most economic method to isolate and purify PHB. It is used in the separation of cells and particulate materials after the fermentation stage. Centrifugation is the most ideal method that is normally used to separate PHB from the medium (Harker, et al. , 2013). Following this, PHB extraction and purification can be achieved using a number of ways. The most existing methods for the recovery of PHB involve using organic solvents, such as chloroform and acetone, and use of a hypochlorite, such as sodium hypochlorite. Centrifuges use a centrifugal force generated by high speed rotations to separate solid suspensions from liquids. In the processing of PHB, centrifuges are used to recover and clarify the biomaterial from a mixture of PHB and cell matter (Pohorecki, et al. , 2010). Centrifuges can either be sedimentation units or filtration units. In a sedimentation centrifugal unit, separation of substances relies on the difference in their densities. As the slurry is fed into the spinning centrifuge, an annulus is formed next to the bowl wall and the liquid is picked up by a skimmer (Van Wegen, et al. , 1998). The solid material is the rem oved from the centrifuge quite often to enable a continuous separation process. Filtration centrifuges, on the other hand, filter the material by use of a rotating basket with a filter medium and a centrifugal rotational force expels the liquid via the filter (Tarleton Wakeman, 2011). A large scale centrifugation equipment is made of disk-stack and decanter centrifuges. The disk-stack centrifuges run at higher speeds and remove lighter biomass material. When coagulant agents are available, the decanter centrifuge improves in performance. Centrifugation does not need filter aid, which counts as one of its most significant advantages against the rotary vacuum filtration. To recover the PHB biomaterial, the paste obtained is normally washed and returned to the centrifuge for another pass.

Obsessive Compulsive Disorder A Type Of Severe Anxiety...

Obsessive-Compulsive disorder is a type of severe anxiety disorder that impacts an individual’s entire life and way of functioning. Obsessions are considered intrusive and recurrent thoughts or impulses that cannot be removed through reasoning. Compulsions are the repetitive and ritualistic behaviors and actions that associate with the obsessions. These compulsions are to be performed according to specific rules or methods and are thought to prevent or reduce stress and feared situations. Both compulsions and obsessions cause disabling levels of anxiety. The individual affected is often able to recognize the behavior as excessive and irrational, but is unable to control or stop the behaviors without intervention. Like most mental illnesses, this disorder is not exclusive to affecting individuals of a certain age group, race or socioeconomic status. According to the National Institute of Mental Health, OCD affects about 2.2 million American adults and about one-third of adults with the disorder developed symptoms as children. Unfortunately, there are several obstacles and misunderstandings that have lead the majority to think that this disorder is rarely found in children or adolescents. There is a stigma about mental health and seeking proper treatment as well as misdiagnosis. Children that present with OCD symptoms may be diagnosed with conduct disorder, ADHD, or depression. Even then it depends on the parents or caretakers ability to recognize the problem and theShow MoreRelatedObsessive Compulsive Disorder Essay1232 Words   |  5 PagesObsessive compulsive disorder (OCD) is an anxiety disorder characterized by intrusive thoughts that produce uneasiness, apprehension, fear, or worry. The acts of those who have OCD may appear paranoid and potentially psychotic. However, OCD sufferers generally recognize their obsessions and compulsions as irrational and may become further distressed by this realization. Obsessive–compulsive disorder affects c hildren and adolescents, as well as adults. Roughly one third to one half of adults withRead MoreEssay about Speech Outline on Ocd799 Words   |  4 PagesInformative Speech Outline Obsessive Compulsive Disorder I. Attention Getter A. Show Obsessive Compulsive Disorder clip from you tube. http://www.youtube.com/watch?feature=player_embeddedv=sZYRVwjv1ws II. Background A. 1 out of every 100 adults suffers from Obsessive-Compulsive Disorder, and even more are affected by its symptoms. B. 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Obsessive Compulsive Disorder is an anxiety disorder that causes people to have unwanted obsessions with things and recurring compulsions or rituals. Many times, the obsessions or compulsions have to do with cleanliness or germs. An example of this would be a person who is obsessive with washing their hands repeatedly. (website 1, paragraph 1) Every person who has this disorder has differentRead MoreAnxiety in Adolescents Essay1194 Words   |  5 PagesAnxiety Disorder is a sudden feeling of qualms, uneasiness, nervousness, and anxiousness. Symptoms vary for each person. In the adolescent years anxiety shines the most. With school work, and social interacti on. In our society, many people diagnose themselves with anxiety, because they are nervous, they believe they have an anxiety disorder. In the adolescent years anxiety is there, but usually mild, in today’s society, because studies show that anxiety has increased over the years. The denotationRead MoreEssay about Anxiety Disorder1441 Words   |  6 Pagespsychological disorders, anxiety disorders are the most predominant in the United States. According to Antony (2011), anxiety disorders affect nearly 28.8 percent of the population. An extreme and unrealistic anxiety is the most common symptom that characterizes all the psychological conditions within the category of anxiety disorders. The category includes specific phobia, agoraphobia, social phobia, panic disorder, post-traumatic stress disorder, generalized anxiety disorder, and obsessive-compulsive disorderRead MoreReasons For Tobacco Companies Success1160 Words   |  5 PagesProf. Johnson 12/1/14 Reasons for Tobacco Companies’ Success: Anxiety It is in our human nature to keep ones self out of danger. Having anxiety or an anxious moment can be rather useful in guiding the decisions we make. In a rather unfortunate case, anxiety does not wait for all dangerous moments. Anxiety can persist in situations where there is no need to be anxious over. Although cigarettes may have the symptoms of reducing anxiety levels, cigarettes end up causing more harm than good and should

The Population Of The United States - 1537 Words

As the population of the United States continues to become more diverse, healthcare providers should eï ¬â‚¬ectively communicate with each patient regardless of their culture, nationality, religion or socioeconomic status. Nurses and other providers should be delivering patient centered care that is culturally competent. â€Å"Culture also includes the integrated pattern of thoughts, communications, actions, customs, beliefs, values, and institutions associated, wholly or partially, with racial, ethnic, or linguistic groups, as well as with religious, spiritual, biological, geographical, or sociological characteristics† (Lamb, 2014, p. 132). Nurses are caring for a culturally diverse population, so considering the role of culture, language, and†¦show more content†¦In order to stay culturally competent, nurses need to continually reframe their cultural perceptions, so a bias does not develop against a certain patient population. The homeless are frequently looked do wn upon and their need for urgent medical care is minimized. This is especially apparent when the homeless present to the Emergency Department (ED) seeking care for a medical or social issue. The homeless population is often misunderstood and stigmatized because they are more likely to seek care in the emergency room, rather than in a primary care doctor’s office. The medical staff in the emergency room may minimize the needs of the patient, discharge them prematurely, perceive their need is socially oriented or not determine what is really wrong with them. Stereotyping the homeless as being an alcoholic, chronically mentally ill, drug seeking, frequent flyers and in need of social services limits the health care services provided to the patient. By Limiting their access to care, the ED staff and providers may overlook an acute need which puts the health and safety of these patients in jeopardy. Furthermore, homeless people have social issues that supersede their need to seek care for their chronic conditions. As a result, homeless individuals will often use the emergency room for routine matters instead of going to a primary care office. Homeless individuals are three times more likely to use the ED than the non-homeless which may be a contributing factor for

City of Ember Book Reveiw Free Essays

I have never really been underground, but author Jeanne DuPrau made me feel as if I had been there during the dark, long, blackouts. Ember was the only city or place anyone knew of. No one knew what was beyond the city; out in the darkness. We will write a custom essay sample on City of Ember Book Reveiw or any similar topic only for you Order Now The power and light of the city came from electricity generated by the river running underneath Ember and sudden blackouts occurred as nobody at all knew when to expect them. Every night at nine o’clock the power was turned off and did not come back until the next morning.The darkness was complete during the night. This is a story of when a young girl named Lina Mayfleet finds a way out of the unknown, hidden world that she lives and her journey out of the dreadful dying city, Ember. Lina is the reason I love this book, because you can really relate to her emotions and opinions. Even though there is a narrator telling the story and not Lina, not only does Lina’s voice make me see the fear of her city dying, but she makes me feel it. â€Å"There was no flicker this time, just sudden, complete darkness. This quote is an example of how the author allows Lina’s voice to create a lively setting of what is happening. The author, Jeanne DuPrau made a stunning debut, with refreshingly clear writing and fascinating original characters. In fact, DuPrau has been a teacher, editor, and writer of nonfiction. Surprisingly, this book was her first novel she had ever written. A boy named Doon Harrow is a good friend of Lina’s and helps her unveil the mystery of Ember. Together they decipher the Instructions for the way out of their horrible city.The secrets of Ember and the mystery for the way out are just a few reasons you want to keep turning the page to find out what happens in this fictional novel The City of Ember. Everyone is full of secrets and you never know who has what knowledge about this mysterious sub-terrestrial city. In Addition, other characters like Clary the greenhouse chief, Lina’s baby sister Poppy, and grandmother support Lina and Doon on their expedition. Ultimately, they put all the pieces together and finally got an answer. In the dark and gloomy world of Ember, Lina endures every aspect of the city to escape the dreary consequences of what is to come. â€Å"Come back lights she pleaded. Please come back. † A quote by the narrator describing what Lina and probably every other person in Ember would be saying in their minds during the completely unexpected blackouts. Accordingly, in a few weeks or so the power would run out for ever and the people would be trapped in the darkness. But if you want to know particularly what happens to Lina and Doon and what they discover as the follow the Instructions, in The City of Ember, you will have to read the book. How to cite City of Ember Book Reveiw, Papers

Granger Movement free essay sample

Examines history of agricultural movement founded after Civil War. Origins, economics, politics, leadership, purpose, philosophy, court cases and decline. The Granger Movement The Granger Movement was a popular uprising among the American agricultral communities in the years following the Civil War. It was an organization modeled after the Masonic Lodge, offering farmers a chance to organize against monopolies and build up unity among themselves. Of the many recurrent elements of world history, agrarian discontent has been one of the most pervasive and has had a broad effect on the destinies of numerous political empires. Two such examples are the English Peasants? Revolt in 1381 and the Peasants? War in Germany in 1524-25. These revolts stemmed from a belief of the rural citizenry that they were being economically exploited by the ruling classes. The citizens did not necessarily believe that they were impoverished, only that they were being exploited. In the case..

Jm Coetzee Essay Example

Jm Coetzee Essay Residence at the time of the award: South Africa Prize motivation: who in innumerable guises portrays the surprising involvement of the outsider Language: English Biographical John Maxwell Coetzee was born in Cape Town, South Africa, on 9 February 1940, the elder of two children. His mother was a primary school teacher. His father was trained as an attorney, but practiced as such only intermittently; during the years 1941–45 he served with the South African forces in North Africa and Italy. Though Coetzees parents were not of British descent, the language spoken at home was English. Coetzee received his primary schooling in Cape Town and in the nearby town of Worcester. For his secondary education he attended a school in Cape Town run by a Catholic order, the Marist Brothers. He matriculated in 1956. Coetzee entered the University of Cape Town in 1957, and in 1960 and 1961 graduated successively with honours degrees in English and mathematics. He spent the years 1962–65 in England, working as a computer programmer while doing research for a thesis on the English novelist Ford Madox Ford. In 1963 he married Philippa Jubber (1939–1991). They had two children, Nicolas (1966–1989) and Gisela (b. 1968). In 1965 Coetzee entered the graduate school of the University of Texas at Austin, and in 1968 graduated with a PhD in English, linguistics, and Germanic languages. His doctoral dissertation was on the early fiction of Samuel Beckett. For three years (1968–71) Coetzee was assistant professor of English at the State University of New York in Buffalo. After an application for permanent residence in the United States was denied, he returned to South Africa. We will write a custom essay sample on Jm Coetzee specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jm Coetzee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jm Coetzee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer From 1972 until 2000 he held a series of positions at the University of Cape Town, the last of them as Distinguished Professor of Literature. Between 1984 and 2003 he also taught frequently in the United States: at the State University of New York, Johns Hopkins University, Harvard University, Stanford University, and the University of Chicago, where for six years he was a member of the Committee on Social Thought. Coetzee began writing fiction in 1969. His first book, Dusklands, was published in South Africa in 1974. In the Heart of the Country (1977) won South Africas then principal literary award, the CNA Prize, and was published in Britain and the USA. Waiting for the Barbarians (1980) received international notice. His reputation was confirmed by Life amp; Times of Michael K (1983), which won Britains Booker Prize. It was followed by Foe (1986), Age of Iron (1990), The Master of Petersburg (1994), and Disgrace (1999), which again won the Booker Prize. Coetzee also wrote two fictionalized memoirs, Boyhood (1997) and Youth (2002). The Lives of Animals (1999) is a fictionalized lecture, later absorbed into Elizabeth Costello (2003). White Writing (1988) is a set of essays on South African literature and culture. Doubling the Point (1992) consists of essays and interviews with David Attwell. Giving Offense (1996) is a study of literary censorship. Stranger Shores (2001) collects his later literary essays. Coetzee has also been active as a translator of Dutch and Afrikaans literature. In 2002 Coetzee emigrated to Australia. He lives with his partner Dorothy Driver in Adelaide, South Australia, where he holds an honorary position at the University of Adelaide. Excerpts from Disgrace Excerpts selected by Lars Rydquist, head librarian, Nobel Library of the Swedish Academy. (Pages 111-112 and 183-184) As gently as he can, he offers his question again. Lucy, my dearest, why dont you want to tell? It was a crime. There is no shame in being the object of a crime. You did not choose to be the object. You are an innocent party. Sitting across the table from him, Lucy draws a deep breath, gathers herself, then breathes out again and shakes her head. Can I guess? he says. Are you trying to remind me of something? Am I trying to remind you of what? Of what women undergo at the hands of men. Nothing could be further from my thoughts. This has nothing to do with you, David. You want to know why I have not laid a particular charge with the police. I will tell you, as long as you agree not to raise the subject agai n. The reason is that, as far as I am concerned, what happened to me is a purely private matter. In another time, in another place it might be held to be a public matter. But in this place, at this time, it is not. It is my business, mine alone. This place being what? This place being South Africa. I dont agree. I dont agree with what you are doing. Do you think that by meekly accepting what happened to you, you can set yourself apart from farmers like Ettinger? Do you think what happened here was an exam: if you come through, you get a diploma and safe conduct into the future, or a sign to paint on the door-lintel that will make the plague pass you by? That is not how vengeance works, Lucy. Vengeance is like a fire. The more it devours, the hungrier it gets. Stop it, David! I dont want to hear this talk of plagues and fires. I am not just trying to save my skin. If that is what you think, you miss the point entirely. Then help me. Is it some form of private salvation you are trying to work out? Do you hope you can expiate the crimes of the past by suffering in the present? No. You keep misreading me. Guilt and salvation are abstractions. I dont act in terms of abstractions. Until you make an effort to see that, I cant help you. He wants to respond, but she cuts him short. David, we agreed. I dont want to go on with this conversation. Never yet have they been so far and so bitterly apart. He is shaken. /- -/ Working as swiftly as he can, holding tight to Teresa, he tries to sketch out the opening pages of a libretto. Get the words down on paper, he tells himself. Once that is done it will all be easier. Then there will be time to search through the masters through Gluck, for instance lifting melodies, perhaps who knows? lifting ideas too. But by steps, as he begins to live his days more fully with Teresa and the dead Byron, it becomes clear that purloined songs will not be good enough, that the two will demand a music of their own. And, astonishingly, in dribs and drabs, the music comes. Sometimes the contour of a phrase occurs to him before he has a hint of what the words themselves will be; sometimes the words call forth the cadence; sometimes th e shade of a melody, having hovered for days on the edge of hearing, unfolds and blessedly reveals itself. As the action begins to unwind, furthermore, it calls up of its own accord modulations and transitions that he feels in his blood even when he has not the musical resources to realize them. At the piano he sets to work piecing together and writing down the beginnings of a score. But there is something about the sound of the piano that hinders him: too rounded, too physical, too rich. From the attic, from a crate full of old books and toys of Lucys, he recovers the odd little seven-stringed banjo that he bought for her on the streets of KwaMashu when she was a child. With the aid of the banjo he begins to notate the music that Teresa, now mournful, now angry, will sing to her dead lover, and that pale-voiced Byron will sing back to her from the land of the shades. The deeper he follows the Contessa into her underworld, singing her words for her or humming her vocal line, the more inseparable from her, to his surprise, becomes the silly plink-plonk of the toy banjo. The lush arias he had dreamed of giving her he quietly abandons; from there it is but a short step to putting the instrument into her hands. Instead of stalking the stage, Teresa now sits staring out over the marshes toward the gates of hell, cradling the mandolin on which she accompanies herself in her lyric flights; while to one side a discreet trio in knee-breeches (cello, flute, bassoon) fill in the entractes or comment sparingly between stanzas. References 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Argentina: Nearly Half of Argentines Demand End to Privatization. (2002, July 11). Asia Africa Intelligence Wire. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Argentina: Ten Years of Privatization Made a Crisis Worse. (2003, June 24). Interpress Service. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Baker, Dean, and Mark Weisbrot. (2002, April 16). The Role of Social Security Privatization in Argentinas Economic Crisis. Center for Economic and Policy Research. Retrieved from http://www.cepr.net/publications/argentina_2002_04.htm. (23 February 2007). 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cavallo, Domingo F. (1997). Lessons from Argentinas Privatization Experience. Journal of International Affairs, Vol. 50. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chisari, Omar, Antonio Estache, and Carlos Romero. Winners and Losers from Utility Privatization in Argentina: Lessons from a General Equilibrium Model.   World Bank. Retrieved from http://www.worldbank.org/html/dec/Publications/Workpapers/WPS1800series/wps1824/wps1824.pdf. (23 February 2007). 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Confronting the Social and Labor Challenges of Privatization: Multinational Enterprises in Telecommunications in the 1990s. International Labor Organization. Working Paper. Retrieved from http://www.ilo.org/public/english/employment/multi/download/wp90.pdf. (23 February 2007). 7.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Davis, Neal C. (1997, October 22). Electricity Reform Abroad and U.S. Investment: A Historical Perspective for Argentine Privatization Efforts. Retrieved from http://www.eia.doe.gov/emeu/pgem/electric/ch411.html. (23 February 2007). 8.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Galiani, Sebastian, Paul Gertler, and Ernesto Schargrodsky. (2002, June 30). Water for Life: The Impact of Privatization of Water Services on Child Mortality. Working Paper. Retrieved from http://faculty.haas.berkeley.edu/gertler/working_papers/Water%20for%20Life%20June30.pdf. (23 February 2007). 9.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hacher, Sebastian. (2004, February 26). Argentina Water Privatization Scheme Runs Dry. Global Policy Forum. Retrieved from http://www.globalpolicy.org/. (23 February 2007). 10.  Ã‚  Ã‚  Ã‚  Ã‚   Health Care Privatization in Argentina. (2001). National Center for Policy Analysis. Idea House. Retrieved from http://www.ncpa.org/. (23 February 2007). 11.  Ã‚  Ã‚  Ã‚  Ã‚   Multinational water companies desperate to get out of Argentina. (2005, December 18). Catholic New Times. 12.  Ã‚  Ã‚  Ã‚  Ã‚   National Framework for Globalization. International Labor Organization. Retrieved from http://www.ilo.org/. (23 February 2007). 13.  Ã‚  Ã‚  Ã‚  Ã‚   Privatization Link. Multilateral Investment Guarantee Agency: World Bank Group. Retrieved from http://www.fdi.net/index.cfm. (23 February 2007). 14.  Ã‚  Ã‚  Ã‚  Ã‚   Saba, Roberto Pablo, and Luigi Manzetti. (1997). Privatization in Argentina: The implications for corruption. Crime, Law, and Social Change, 25. 15.  Ã‚  Ã‚  Ã‚  Ã‚   Valente, Marcela. (2006). De-Privatisation Purely Pragmatic, Say Observers. Inter Press Service News Agency. Retrieved from http://ipsnews.net/headlines.asp. (23 February 2007). Jm Coetzee Essay Example Jm Coetzee Paper Residence at the time of the award: South Africa Prize motivation: who in innumerable guises portrays the surprising involvement of the outsider Language: English Biographical John Maxwell Coetzee was born in Cape Town, South Africa, on 9 February 1940, the elder of two children. His mother was a primary school teacher. His father was trained as an attorney, but practiced as such only intermittently; during the years 1941–45 he served with the South African forces in North Africa and Italy. Though Coetzees parents were not of British descent, the language spoken at home was English. Coetzee received his primary schooling in Cape Town and in the nearby town of Worcester. For his secondary education he attended a school in Cape Town run by a Catholic order, the Marist Brothers. He matriculated in 1956. Coetzee entered the University of Cape Town in 1957, and in 1960 and 1961 graduated successively with honours degrees in English and mathematics. He spent the years 1962–65 in England, working as a computer programmer while doing research for a thesis on the English novelist Ford Madox Ford. In 1963 he married Philippa Jubber (1939–1991). They had two children, Nicolas (1966–1989) and Gisela (b. 1968). In 1965 Coetzee entered the graduate school of the University of Texas at Austin, and in 1968 graduated with a PhD in English, linguistics, and Germanic languages. His doctoral dissertation was on the early fiction of Samuel Beckett. For three years (1968–71) Coetzee was assistant professor of English at the State University of New York in Buffalo. After an application for permanent residence in the United States was denied, he returned to South Africa. We will write a custom essay sample on Jm Coetzee specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Jm Coetzee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Jm Coetzee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer From 1972 until 2000 he held a series of positions at the University of Cape Town, the last of them as Distinguished Professor of Literature. Between 1984 and 2003 he also taught frequently in the United States: at the State University of New York, Johns Hopkins University, Harvard University, Stanford University, and the University of Chicago, where for six years he was a member of the Committee on Social Thought. Coetzee began writing fiction in 1969. His first book, Dusklands, was published in South Africa in 1974. In the Heart of the Country (1977) won South Africas then principal literary award, the CNA Prize, and was published in Britain and the USA. Waiting for the Barbarians (1980) received international notice. His reputation was confirmed by Life amp; Times of Michael K (1983), which won Britains Booker Prize. It was followed by Foe (1986), Age of Iron (1990), The Master of Petersburg (1994), and Disgrace (1999), which again won the Booker Prize. Coetzee also wrote two fictionalized memoirs, Boyhood (1997) and Youth (2002). The Lives of Animals (1999) is a fictionalized lecture, later absorbed into Elizabeth Costello (2003). White Writing (1988) is a set of essays on South African literature and culture. Doubling the Point (1992) consists of essays and interviews with David Attwell. Giving Offense (1996) is a study of literary censorship. Stranger Shores (2001) collects his later literary essays. Coetzee has also been active as a translator of Dutch and Afrikaans literature. In 2002 Coetzee emigrated to Australia. He lives with his partner Dorothy Driver in Adelaide, South Australia, where he holds an honorary position at the University of Adelaide. Excerpts from Disgrace Excerpts selected by Lars Rydquist, head librarian, Nobel Library of the Swedish Academy. (Pages 111-112 and 183-184) As gently as he can, he offers his question again. Lucy, my dearest, why dont you want to tell? It was a crime. There is no shame in being the object of a crime. You did not choose to be the object. You are an innocent party. Sitting across the table from him, Lucy draws a deep breath, gathers herself, then breathes out again and shakes her head. Can I guess? he says. Are you trying to remind me of something? Am I trying to remind you of what? Of what women undergo at the hands of men. Nothing could be further from my thoughts. This has nothing to do with you, David. You want to know why I have not laid a particular charge with the police. I will tell you, as long as you agree not to raise the subject agai n. The reason is that, as far as I am concerned, what happened to me is a purely private matter. In another time, in another place it might be held to be a public matter. But in this place, at this time, it is not. It is my business, mine alone. This place being what? This place being South Africa. I dont agree. I dont agree with what you are doing. Do you think that by meekly accepting what happened to you, you can set yourself apart from farmers like Ettinger? Do you think what happened here was an exam: if you come through, you get a diploma and safe conduct into the future, or a sign to paint on the door-lintel that will make the plague pass you by? That is not how vengeance works, Lucy. Vengeance is like a fire. The more it devours, the hungrier it gets. Stop it, David! I dont want to hear this talk of plagues and fires. I am not just trying to save my skin. If that is what you think, you miss the point entirely. Then help me. Is it some form of private salvation you are trying to work out? Do you hope you can expiate the crimes of the past by suffering in the present? No. You keep misreading me. Guilt and salvation are abstractions. I dont act in terms of abstractions. Until you make an effort to see that, I cant help you. He wants to respond, but she cuts him short. David, we agreed. I dont want to go on with this conversation. Never yet have they been so far and so bitterly apart. He is shaken. /- -/ Working as swiftly as he can, holding tight to Teresa, he tries to sketch out the opening pages of a libretto. Get the words down on paper, he tells himself. Once that is done it will all be easier. Then there will be time to search through the masters through Gluck, for instance lifting melodies, perhaps who knows? lifting ideas too. But by steps, as he begins to live his days more fully with Teresa and the dead Byron, it becomes clear that purloined songs will not be good enough, that the two will demand a music of their own. And, astonishingly, in dribs and drabs, the music comes. Sometimes the contour of a phrase occurs to him before he has a hint of what the words themselves will be; sometimes the words call forth the cadence; sometimes th e shade of a melody, having hovered for days on the edge of hearing, unfolds and blessedly reveals itself. As the action begins to unwind, furthermore, it calls up of its own accord modulations and transitions that he feels in his blood even when he has not the musical resources to realize them. At the piano he sets to work piecing together and writing down the beginnings of a score. But there is something about the sound of the piano that hinders him: too rounded, too physical, too rich. From the attic, from a crate full of old books and toys of Lucys, he recovers the odd little seven-stringed banjo that he bought for her on the streets of KwaMashu when she was a child. With the aid of the banjo he begins to notate the music that Teresa, now mournful, now angry, will sing to her dead lover, and that pale-voiced Byron will sing back to her from the land of the shades. The deeper he follows the Contessa into her underworld, singing her words for her or humming her vocal line, the more inseparable from her, to his surprise, becomes the silly plink-plonk of the toy banjo. The lush arias he had dreamed of giving her he quietly abandons; from there it is but a short step to putting the instrument into her hands. Instead of stalking the stage, Teresa now sits staring out over the marshes toward the gates of hell, cradling the mandolin on which she accompanies herself in her lyric flights; while to one side a discreet trio in knee-breeches (cello, flute, bassoon) fill in the entractes or comment sparingly between stanzas. References 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Argentina: Nearly Half of Argentines Demand End to Privatization. (2002, July 11). Asia Africa Intelligence Wire. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Argentina: Ten Years of Privatization Made a Crisis Worse. (2003, June 24). Interpress Service. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Baker, Dean, and Mark Weisbrot. (2002, April 16). The Role of Social Security Privatization in Argentinas Economic Crisis. Center for Economic and Policy Research. Retrieved from http://www.cepr.net/publications/argentina_2002_04.htm. (23 February 2007). 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Cavallo, Domingo F. (1997). Lessons from Argentinas Privatization Experience. Journal of International Affairs, Vol. 50. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chisari, Omar, Antonio Estache, and Carlos Romero. Winners and Losers from Utility Privatization in Argentina: Lessons from a General Equilibrium Model.   World Bank. Retrieved from http://www.worldbank.org/html/dec/Publications/Workpapers/WPS1800series/wps1824/wps1824.pdf. (23 February 2007). 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Confronting the Social and Labor Challenges of Privatization: Multinational Enterprises in Telecommunications in the 1990s. International Labor Organization. Working Paper. Retrieved from http://www.ilo.org/public/english/employment/multi/download/wp90.pdf. (23 February 2007). 7.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Davis, Neal C. (1997, October 22). Electricity Reform Abroad and U.S. Investment: A Historical Perspective for Argentine Privatization Efforts. Retrieved from http://www.eia.doe.gov/emeu/pgem/electric/ch411.html. (23 February 2007). 8.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Galiani, Sebastian, Paul Gertler, and Ernesto Schargrodsky. (2002, June 30). Water for Life: The Impact of Privatization of Water Services on Child Mortality. Working Paper. Retrieved from http://faculty.haas.berkeley.edu/gertler/working_papers/Water%20for%20Life%20June30.pdf. (23 February 2007). 9.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Hacher, Sebastian. (2004, February 26). Argentina Water Privatization Scheme Runs Dry. Global Policy Forum. Retrieved from http://www.globalpolicy.org/. (23 February 2007). 10.  Ã‚  Ã‚  Ã‚  Ã‚   Health Care Privatization in Argentina. (2001). National Center for Policy Analysis. Idea House. Retrieved from http://www.ncpa.org/. (23 February 2007). 11.  Ã‚  Ã‚  Ã‚  Ã‚   Multinational water companies desperate to get out of Argentina. (2005, December 18). Catholic New Times. 12.  Ã‚  Ã‚  Ã‚  Ã‚   National Framework for Globalization. International Labor Organization. Retrieved from http://www.ilo.org/. (23 February 2007). 13.  Ã‚  Ã‚  Ã‚  Ã‚   Privatization Link. Multilateral Investment Guarantee Agency: World Bank Group. Retrieved from http://www.fdi.net/index.cfm. (23 February 2007). 14.  Ã‚  Ã‚  Ã‚  Ã‚   Saba, Roberto Pablo, and Luigi Manzetti. (1997). Privatization in Argentina: The implications for corruption. Crime, Law, and Social Change, 25. 15.  Ã‚  Ã‚  Ã‚  Ã‚   Valente, Marcela. (2006). De-Privatisation Purely Pragmatic, Say Observers. Inter Press Service News Agency. Retrieved from http://ipsnews.net/headlines.asp. (23 February 2007).

AP World History Review 5-Step Study Plan

AP World History Review 5-Step Study Plan SAT / ACT Prep Online Guides and Tips It's difficult to know where to start when studyingfor the AP World History test. The few months you have to study for the class are dwarfed by the thousands of years of history covered by the curriculum. The good news is that the AP exammainly asks you to look at long-term trends rather than minute details, so it's not as daunting to review for as you might think. In this guide, I'll give a brief overview of the test content, lay out a template for a successfulAP World Historyreview plan, and provide some essential study strategies for making the most of your prep time. What’s on the AP World History Exam? The AP World History Exam covers five themes that stretch across six historical periods.For links to notes that go through all the content, you can visit my article that deals specifically with AP world history notes. The Themes Are: Theme 1: Interaction Between Humans and the Environment Theme 2: Development and Interaction of Cultures Theme 3: State-Building, Expansion, and Conflict Theme 4: Creation, Expansion, and Interaction of Economic Systems Theme 5: Development and Transformation of Social Structures The Historical Periods Are: Period 1: Technological and Environmental Transformations, Before c. 600 B.C.E. Big Geography and the Peopling of the Earth The Neolithic Revolution and Early Agricultural Societies The Development and Interactions of Early Agricultural, Pastoral, and Urban Societies Period 2: Organization and Reorganization of Human Societies, 600 B.C.E. - 600 C.E. The Development and Codification of Religious and Cultural Traditions The Development of States and Empires Emergence of Transregional Networks of Communication and Exchange Period 3: Regional and Transregional Interactions, 600 - 1450 Expansion and Intensification of Communication and Exchange Networks Continuity and Innovation of State Forms and Their Interactions Increased Economic Productive Capacity and Its Consequences Period 4: Global Interactions, 1450 - 1750 Globalizing Networks of Communication and Exchange New Forms of Social Organization and Modes of Production State Consolidation and Imperial Expansion Period 5: Industrialization and Global Integration, 1750 - 1900 Industrialization and Global Capitalism Imperialism and Nation-State Formation Nationalism, Revolution, and Reform Global Migration Period 6: Accelerating Global Change and Realignments, 1900 - Present Science and the Environment Global Conflicts and Their Consequences New Conceptualizations of Global Economy, Society, and Culture Here’s a chart that shows how much each historical period will show up on the multiple-choice portion of the exam: Historical Period Percentage of Multiple Choice Questions Before 600 B.C.E. 5 600 B.C. - 600 C.E. 15 600 - 1450 20 1450 - 1750 20 1750 - 1900 20 1900 - Present 20 Note that eighty percent of the multiple-choice section will ask about events in world history that occurred after 600 C.E. There’s a lot of information packed in here. How can you actually start reviewing for the AP test? In the next section, I’ll give you some advice on how to create a study plan that will get you the best score possible! This represents your progression towards a 5 as you go through the review plan. Hopefully, you'll end up less arrogant than the dude on the tallest pillar, though. He needs to tone down the attitude. AP World History Review Plan Here's a step-by-step review plan for the AP World History exam that will get you on the right track with your studying. Step 1: Take and Score a Diagnostic Test The first step in your review should be taking a full practice test to see where you’re scoring on the AP scale.Based on your scores, you can set a goal for yourself and make study plans that fit with the amount of work you need to do to improve.When you take this test, you should adhere to the time guidelines set by the real exam: 55 minutes for the 55 multiple-choice questions 50 minutes for the four short-answer questions 55 minutes for the document based question 35 minutes for the long essay questions It’s a challenge to write this fast, so you should get used to it as soon as possible.Also, circle any multiple-choice questions where you weren’t entirely sure of the answer. Even if you get them right, you should still review the content. If you find you’re in the lower range for a certain AP score, you should continue to work on your skills even if you’re satisfied with that score.The curve tends to get tougher over time, so the calculator givesa slightly inflated score estimate. Step 2: Analyze Your Mistakes After you take and score your test, go through your mistakes and detect any issues you had with the material.Categorize your mistakes by era so that you can get a better idea of what you need to study.Note any patterns that occurred. Were you especially rusty in one geographic area? Did questions dealing with particular themes give you the most trouble?Take this step very seriously because it will get you on the right track with your studying going forward! Step 3: Study Relevant Content Areas Now that you’ve gone through your mistakes, it’s time to dive back into your notes and review whatever you forgot.Work your way through all the gaps in your memory that manifested themselves on the test.Make sure that you’re absorbing the information and not just reading it over.Follow the tips in the previous section on looking for larger themes, and check in with yourself after each section of notes to make sure what you learned didn’t fall out of your brain immediately. Step 4: Essay Dress Rehearsal The next step before taking another practice test is to do a little essay rehearsal.I'll reemphasize the importance of practicing essay writing skills in the upcoming strategy section, butI also think they warrant their own step in the study process. Just knowing the information won’t guarantee you a high essay score if you write too slowly or aren’t prepared to connect specific examples with trends and themes.Take a look back at your first test, and note the strengths and weaknesses of your essays.Try to write new essays (or essay outlines) that improve on your original essays and would score higher based on the AP guidelines. Step 5: Take Another Practice Test Finally, take another practice test to see whether all that studying paid off!If you find that you’re happy with your new score, you can take a break and just do a few light review sessions before the test. If you’re still unsatisfied, you can repeat the study process again using the results of this test. If you find that you haven’t improved from the first test, you need to reexamine your study methods and your analysis of incorrect answers.You may have been distracted during part of the process or read through your notes too quickly without understanding them on a deeper level. Attention to detailis key if you want to see big improvements! Here’s an estimate of the timeline for these five steps: Step 1: 3.5 hours Step 2: 1 hour Step 3: 2 hours Step 4: 2 hours Step 5: 3.5 hours That’s a total of around 12 hours for one cycle ofthis process.It’s well worth your time to go through it at least once if you’re dedicated to earning a great score! Twelve hours is but a blink of an eye compared to the whole of human history! Try not to think about that too much. AP World History Review Tips and Strategies These are three of the most important strategies to keep in your back pocket as you review. Check out this article to findadditional study tips for AP World History! Strategy #1: Don’t Try to Memorize Everything The main thing you should know about AP World History, before you start reviewing, is that you’re not expected to memorize tons of specific dates or the names of every ruler of every empire in history.Don’t fill up valuable space in your memory with minute details that most likely won't come up on the test. You should have a good idea of how major events have progressed chronologically in each region throughout history, but there’s no need to get into the nitty gritty of less prominent names and places.Study the same way you might read Lord of the Rings (I assume you’ve done this if you’re truly a nerd):Skim over the insane names of minor characters and places that are peripheral to the main storyline, but hold onto key details that will allow you to make logical sense of the plot as you progress through the book. Strategy #2: Look for the Themes A strong understanding of the five themes and the ability to connect them to events throughout history is the key to doing well on this test.As you study content, think back to how the themes might play into the reasons for shifts in political dynamics, cultural developments, or other trends.This can help you to come up with supporting examples to use in your free-response essays.The essays will ask you to explain changes over time and compare different societies.The course themes are great jumping-off points for your essays that will help you explain how events are connected and why societies have adopted different values or political systems. Strategy #3: Practice Essay-Writing Skills I want to doubly emphasize the fact that the free-response section is your most challenging obstacle to a high score on AP World History. Twoessays in an hour and a half is no easy task, even for the best writers!That’s why it’s critical to practice plenty of essays before you sit down to take the real test. If you’re short on time, you don’t have to practice full essays. However, you should at least write a thesis and then outline how you would support it with specific examples.For the DBQ, which many students find to be the most challenging question on the test, look at questions from past exams, and think about how you would weave together your analysis of all the documents.Here’s some more information on the DBQ and what you need to include in your answer to get a high score. Just be thankful that you don't have to read the original documents. Most of these things are so illegible that I wouldn't be surprised if we were completely wrong about certain parts of our history. Conclusion Reviewing for AP World History doesn't have to be a super stressful experience. Despite the fact that the exam covers a huge amount of content, it's also pretty forgiving if you happen to forget some of the minor historical players. Themes and long-term trends are the focus of both the course and the exam. To recap, this is the process I recommend for conducting your review: Step 1: Take and Score a Diagnostic Test Step 2: Analyze Your Mistakes Step 3: Study Relevant Content Areas Step 4: Essay Dress Rehearsal Step 5: Take Another Practice Test As you go through these steps, some strategies to keep in mind are: #1: Don't Try to Memorize Every Little Detail #2: Look for the Themes #3: Practice Essay Writing Skills Regularly As you do more practice and start to get used to the format and content of the test, you'll see that a 5 is definitely within reach if you put in a strong effort! What's Next? If you're taking AP World History as an underclassman, you're probably still planning out the rest of your high school schedule. Read this article for advice on which AP classes you should takebased on your school's offerings and your goals for college. Are you bummed that your high school doesn't offer an AP class that you're interested in taking? Learn more about AP self-studying so you can decide whether it'sthe right choice for you. You may end up taking SAT Subject Tests in addition to AP tests if you're applying to very competitive colleges. Check out this article for the inside scoop on which type of test is more important for college applications. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Domestic and Foreign Intelligence Services Research Paper

Domestic and Foreign Intelligence Services - Research Paper Example The domestic intelligence agency in United Kingdom is known as Security Service and commonly referred as MI-5.  (Ehrman, 2009). The role and responsibilities of MI-5 include response to security threats such as terrorism, counterintelligence, weapons of mass destruction and organized crimes within the confines of the United Kingdom territory (Vitkauskas, 1999). It is the agency that is charged with the protection and safeguarding of British economic interests and parliamentary democracy in the United Kingdom.   As a domestic intelligence agency, MI-5 is responsible for the protection of public utilities such as air, gas rail and key industries such as defense contactors, civil nuclear power, oil and other crucial industries in United Kingdom (Posner, 2005).   MI-5 boasts of a long term and established tradition of executing domestic intelligence operations in United Kingdom and the wider scope of responsibilities that have included electronic surveillance, recruitment and infil tration of terrorist groups (Burch, 2007). In relation to information sharing, MI-5 is the central domestic intelligence agency in United Kingdom that is charged with the collection and analysis of information and further relay them to United Kingdoms Joint Intelligence committee. The role Joint Intelligence Committee is to prioritize intelligence information from MI-5 and regularly update and provide intelligence assessments to ministers and other senior officials (Ehrman, 2009).  ... Comprehensive comparison and analysis of intelligence services mandates, functions and operations is thus hampered by the restriction that exist on information access and even though the internet and other sources of data from scholars can be exploited, they are often classified (Burch, 2007; O’connell, 2004). Current prospect suggest that comparison of intelligence services can be done in a transparent environment, it should be acknowledged that it is the secrecy that enable intelligent services to operate. Domestic and foreign intelligence services between countries can be compared based on various benchmarks and parameters. Example of benchmarks or frameworks that intelligence services might be compared include national security context, national security structure, organizational size and budget, organizational cohesion, management and oversight and information collection emphasis. In addition, intelligence service comparison can also be based on the analytic emphasis of t he respective agencies, intelligence-decision making relationships, operational emphasis, cooperation of intelligence agencies with other diplomatic and security organization and policies, practices and procedures for counter-intelligence (O’connell, 2004). Domestic Intelligence Both domestic intelligence services of United States and United Kingdom have common jurisdiction in relation to national security. The main function of the intelligence services include the provision of unique, special and secretive information that can aid and support security of both nations. In United States, domestic security intelligence is collected by the Federal Bureau of Investigation (FBI), a law enforcement agency that also acts as a subordinate to

Mitigation Strategies and Solutions Essay Example | Topics and Well Written Essays - 1750 words - 1

Mitigation Strategies and Solutions - Essay Example Today’s research proves that the Earths average surface temperature has risen by about 1Â °F in 20th century. Meteorologists have firm logics and facts that the Earth’s warming is highly associated to human activities as it has been increasing since the onset of industrial revolution in 1950. Human beings have changed the chemical composition of the atmosphere by producing greenhouse gases mainly carbon dioxide, methane, and nitrous oxide. These are heat-trapping gases. In the Earth’s atmosphere, greenhouse gases are those that first absorb solar radiation and then release it to the atmosphere within the thermal infrared range. This process is called the green house effect which is the fundamental cause of global warming. The well known greenhouse gases in the Earth’s atmosphere that play a major role in global warming are carbon dioxide, nitrous oxide, methane, water vapor, and ozone. Hydro-fluorocarbons, per-fluorocarbons and sulfur hexafluoride are som e other very dominant greenhouse gases that are the results of variety of industrialized processes. Major human actions such as use of fossil petroleum, automobiles, emerging industrial and urban areas, electric power plants and clearing of land are primarily responsible for the increased concentration of carbon dioxide whereas deforestation is the basic cause of enhanced concentration of carbon dioxide, methane and nitrous oxide. The perspective of cooling influences and facts about global warming have proved a very high confidence level of 90% that the globally net effect of warming is due to human activities since 1750 (IPCC, Third Assessment Report, 2007). The contribution of these gases to the greenhouse effect is given in the following table. Some of scientists which are not in majority disagree about the association of increased greenhouse gases to the human activities. They claim that the global warming is the result of natural

History Of The Fiat Strategic On The Market Marketing Essay

History Of The Fiat Strategic On The Market Marketing Essay The intention of this marketing strategy proposal is to examine FIATs current and historical marketing strategies and apply academic models and principles to make recommendations for their future marketing strategy. We will examine what the Agnelli family and its shareholders want to achieve for the company, which direction they are prepared to take the company to achieve their goals, and what techniques they use to evaluate their success. It is important to refer to FIATs long history, to understand some of FIATs marketing strategy options available today, and appreciates that even in this modern constantly changing environment, FIAT understands that it cannot completely lose sight of its underlying principles. History The FIAT brand was started by Gianni Agnelli in 1899 under the name Società   Anonima Fabbrica Italiana Automobili Torino (Turin). In the 1920s, utilising the same methods as those employed by Ford, FIAT began mass producing its first four seat automobile, the 509. Post World War II, Italys economy was booming and much of this can be attributed to the automobile industry. FIATs cars and farm machinery production grew rapidly due to the new production facilities that FIAT set up worldwide. In 1967 FIAT released the 124 model, a model that went on to win FIAT its first title of Car of the year  [1]  . FIATs success continued into the mid 1970s when the world experienced the oil crises which began when the Middle East declared an embargo on the U.S. During the 80s and 90s when it was experiencing heavy competition, FIAT promoted itself-lf as an innovative brand proposing avant-garde technological solutions at affordable prices.  [2]  and turned its focus to producing vehicles i n developing markets. Post Millennia Fiat was falling behind with the times and invested into changing its core structure, examining its corporate culture and building a relationship with the customer through quality and design innovations and to symbolise this new start, FIAT changed its traditional round badge to a square more formal badge. Chapter II 2.1. The FIAT BRAND FIAT has changed and developed as a car manufacturer through more than a century of existence. The company has had seven logos, symbolising the different development stages, time, age and current position. FIAT has been selected nine times directly and three times through its subsidiaries as the overall winner of the European Car of the Year award. No other company has received this premier automotive award more times than FIAT. The FIAT brand today has the power to evoke all the stages that have made the history of FIAT and its cars: being close to people, their needs and desires, with concrete answers that are flexible and customised.  [3]   2.2. Why did FIAT need the new start? Once the primero name in the Italian automobile market, due to increasing competition from international manufacturers such as the Japanese, Fiat had been unable to hold on to the number one spot. Historically imported cars were prohibitively expensive as high taxes were levied at customs so most people bought domestic cars, which contributed to the success that Fiat enjoyed for decades. Today these tariffs have been removed and Fiat is losing out to the Asian car producers who have the technological advantage with processing and production.  [4]   FIAT has been struggling and losing business over the past 10 years. A failed collaboration with General Motors (GM) only made this position worse.  [5]   FIAT has concentrated in designing small cars, rather than producing a gamut of models like its peers. The lack of segregation of Fiat model range and the placement of the brand means that its almost unidentifiable in the market. Fiat is predominantly reliant on the home market and concentrates its efforts there. Fiat cars are sold at competitive prices, but it is these low prices that are potentially having a detrimental effect on sales. FIAT cars are considered by many as being of an inferior quality which might very well be the physiological consequence of FIAT targeting a lower price. 2.3. Automotive Industry The automotive industry is one of the largest industries in the world. Although the traditional markets have reached saturation point for the conventional combustion engine (excluding vehicle replacement), emerging markets such as China and India are driving new demand. 2.4. Internal and External Analysis 2.4.1. S.W.O.T. Analysis The Internal analysis of strengths and weaknesses focuses on internal factors that give an organisation certain advantages or disadvantages in the market. 2.4.1.1. Strengths Fiat has a strong historical brand name. Fiat is very good at producing small cars such as the Fiat 500. Fiat has a strong presence of Plants overseas. The senior management of Fiat are open-minded to new technologies and are very good at reviewing different ways to organise the organisation. Fiat has a strong senior management team. 2.4.1.2. Weaknesses Poor economies of scale. Fiat tries to put into operation economies of scale, even though it does not the financial power to sustain them. Fiat is rarely a pioneer in introducing new models for the target market. Fiat has a weak marketing network. Their marketing department does not understand market trends and customers expectations. Meaning that Fiat tries to sell something which is not in line with what the customers wants. Poor product quality. Focus on small car segment which has lower margins. The External analysis of opportunities and threats focuses on external factors that exist in the environment. Both of them exist separately of the firm. 2.4.1.3. Opportunities Emerging markets such as the Chinese market or the Indian market. The Chinese automotive market is one of the most rapidly growing in the world. Fiat wishes to focus on expanding into third world countries, markets believing that they are the only markets where firms can expect growth. With less stringent safety requirements, and people happy to trade off non-essential features for a cheaper car, Fiat does not need to invest in development of new models and features. For example, most lack air-conditioning. In fact, Fiats specialisation in smaller cars puts it at a benefit in those markets. A general trend of reintroducing classic models, or models inspired by classic models to try and take advantage of the prestige on the cachet and cool that they generated the first time around. For example, the Beatle by VW and the Mini by BMW. The technology of fuel cells, and hybrid cars presents new opportunities for the industry, and the environment. Government scrappage schemes that encourage people to purchase new cars with the incentive that their old vehicle will be scrapped in exchange for a generous minimum payment, even when this far outweighs the value of the car. 2.4.1.4. Threats The recent macroeconomic downturn has also affected the demand for automotive products worldwide. Manufacturers have had to resort to widespread sales tactics to stimulate demand. Most automobile manufacturing companies around the world face innovation rivalry from Japanese manufacturers, from high technology, through just-in-time production to extensive warranties. Raw material costs are increasing. In the last decade, North American, Japanese and European markets saw a slow progress in demand. Conversely, strong demand is present in emerging Eastern European and especially in Asian markets. Both developments may stimulate price competition between firms as we approach world over-capacity. Safety standard requirements are increasing which requires more research and development, more testing and other costs associated with compliance with external bodies. 2.4.2. P.E.S.T. ANALYSIS FIAT GROUP This type of analysis is used to determine the external driving factors in the automobile industry which can affect the performance of FIAT and the automobile industry altogether. These encompass political, economical, social and technological factors. 2.4.2.1. Political Factors 2008-2012 According to the Kyoto protocol, all the participating countries including the UK have to decrease greenhouse gas emissions by an average of five per cent over the five-year period. Nearly 200 countries have deposited their ratification paperwork. The most notable country that has not ratified the protocol is the United States of America The recent expansion of the EU between 2004 and 2007 should be taken into consideration, which in May grew from 15 to 27 States, including the following countries; Poland, Slovakia, Malta, Estonia, Cyprus, Lithuania, Hungary, Czech Republic, Slovenia, Latvia, Romania and Bulgaria. 2.4.2.2. Economic Factors The Chinese automobile market is growing rapidly. In the past decade it has gone from an also ran to the largest producer and market in the world. Recent instabilities in the price of oil have affected the price at the pump. The price swings have been so great that fuel retailers have been unable to smooth out the price using the recognised method of buying exchange traded futures contracts or over-the-counter forward contracts. The general move to hybrid and all electric vehicles is being assisted by penalising conventional combustion engine vehicles by offering discounts on more environmentally friendly models and governments introducing progressive taxes based on carbon dioxide omissions. 2.4.2.3. Social Factors Most world conflicts relate to oil production/transportation (e.g pipelines) or at least involve a country that has a significant oil supply/infrastructure, which adds to the price volatility. The increasing importance of environmental factors and the effect this has on consumers spending should not be ignored. People are gradually becoming less interested in owning a high performance, petrol guzzling car, and would rather drive a more efficient, less polluting green vehicle. This social consciousness of population extends to people who use public transportation, which is well supported in Europe. 2.4.2.4. Technological Factors The demand for oil will outstrip global oil (ASPO, Association for Study of the Peak Oil Land Gas, 2005). Consequently, automobile producers are researching into alternative fuels. For instance, Iceland hopes to be self-contained in energy in another 40 years by using hydrogen fuel cells. 2.4.3 PORTER GENERIC STRATIGIES Porter summarised that there are three main strategies for a successful business model. Cost leadership, differentiation and market segmentation. Companies that pursued moderate market share often suffered the hole in the middle problem, giving them the lowest profit. Fiat Group utilises all three of these strategies, cost leadership through its relatively low cost small cars, differentiation through commercial and agricultural vehicles, aviation, financial services and publishing, and niche markets through its acquisition of Ferrari and Maserati. So one might instantly consider that by covering all three strategies, it runs the risk of spreading itself too thinly and suffering the fate of low profitability. However, Fiat has been careful keeping its different activities separate, allowing each business to focus on its core strategy, so that each one can achieve optimum success. These successful enterprises are then combined at the group level for the purpose of differentiation to make the group more resistant to market shocks. 2.4.3. FIAT FIVE FORCES 2.4.3.1. Competitive rivalry within the industry There is always intense competition between companies in the automobile industry that focus both on the international and national markets. Fiat has pursued advancing itself compared to its competitors through product differentiation, improving quality and implementing producer process innovations. For example, Fiat began to look seriously at outsourcing more contracts and cutting component costs in the 1990s. FIGURE 1: Porters Five Forces for FIAT (Cammarata et al., 2006) In a continuously changing market, there is always a threat of rivalry from overseas. Intense competition from Japan and Korea has rewarded them with piece of Fiats domestic market share. 2.4.3.2. Threat of the new entrants Fiat strategic aim is to expand its portfolio through acquisition. Firms can choose to merge in order to remove barriers to entry in new markets. Nearly all the main automobile companies, for instance, Toyota, Honda, Renault and Nissan acquired separate divisions or merged into a group such as Volkswagen Group and many find themselves in a very complicated cross-ownership network. In addition, Fiat has to be able to manage brand identity to keep away the threat of new entrants to its markets. 2.4.3.3. Threat of the substitute products Although in the strictest sense there is not an equivalent substitute for the car, there are many alternative brands. Fiat is focused on cheaper models, good design and quality. 2.4.3.4. Bargaining Power of Customers Selecting a low price point compared to its competitors reduces the ability that customers have when bargaining over the price. With its range of models and levels of equipment it can find a suitable vehicle to satisfy the customers wallet. 2.4.3.5. Bargaining Power of Suppliers Fiat produces many components in house, or from within the Fiat Group. Fiat has a strong relationship with its outsourced partners. 2.4.4. PRICING STRATEGIES 2.4.4.1. Premium Pricing . The practice of setting a high price for desirable and/or unique products. Fiat Group utilises this strategy for its premium marques such as Ferrari and Maserati as they have a substantial competitive advantage due to their prestige and brand loyalty. 2.4.4.2. Penetration Pricing Here the price is set low initially to encourage take up, and then increased once the popularity rises. The initial low offering may result in losses which will be covered once the price is raised. Fiats pricing strategy is always to be low cost, so there is less scope to reduce prices at launch. Some naysayers might say that its Fiat motor car brand is lower quality than other mainstream produces, so this strategy might not be available to Fiat. 2.4.4.3. Economy Pricing Costs of marketing and manufacture are kept at a minimum to create a product that is available to the masses. Fiat has always had the strategy of penetrating the market by setting consistently low prices, partly due to concentrating on producing small cars and partly due to avoiding competing on quality. Only recently has Fiat started investing more heavily in marketing. 2.4.4.4. Price Skimming Is where a new product is released at a high price point and typically targeted at those that are early adopter and are price insensitive, or need the product at any cost. Having high prices, and more importantly high margins attracts competitors, which drives the price down. In a mature market such as the car market, price skimming is not a viable option except for possibly in the car accessories market e.g. satellite navigation when it was first introduced. Along with the four main pricing strategies, there are other approaches to pricing 2.4.4.5. Psychological Pricing This approach targets the consumers emotional responses, rather than their rational response. One common trick is to select a price point such as  £19,950,  £19,990, or even  £19,999 rather than  £20,000. 2.4.4.6. Product Line Pricing This is where the product is priced based on the benefit relative to other products in its range. Fiat sells its cars based on size and performance which helps the buyer understand the price relative to a, for example, a smaller model with a lower price and a high performance variant with a higher price. 2.4.4.7. Optional Product Pricing Here a basic product is advertised and sold. Optional extras will then be adding to the overall price of the vehicle. Fiat, as well as all car manufacturers create a fully safety compliant vehicle with a standard engine to get people interested in their car. Once the buyer is interested then it is up to the retailer to promote the advantages over performance, styling and functionality of the optional extras 2.4.4.7. Captive Product Pricing Manufacturers will charge a low price initial and recoup its margin through complementary purchases or maintenance. A recent trend in the motor industry is to sell the vehicle at low price but recoup extra money through after service and high costs of parts and labour. To counter this other companies have introduced up to a 7 year warranty. 2.4.4.8. Geographical Pricing Geographical pricing is where there are variations in price around the world. Variations may occur due to shipping costs, local competition, laws and regulations. Most of Fiats vehicles sell to mainland Europe and so have the steering wheel on the left. However in the UK and elsewhere in the world the steering wheel is on the right. In tropical countries cars do not need to be fitted with a heating system, likewise in cold climates air condition need not be fitted. Car manufacturers usually create a basic model to be sold in developing countries 2.4.4.9. Value Pricing In the current recession, people have less disposable income and are more likely to put off large purchases such as a vehicle, hence Fiat has to reduce margins further to present extra value to the customer. 2.4.5. MARKET SEGMENTATION Market segmentation is the process of identifying subsets of a market made up of individuals demanding similar products based on attributes such as price, function or style. A true market segment is distinct, homogenous, reacts to stimuli and behaves in the same way to stimulus. Market Segmentation, includes but is not limited to the following bases Geographical continents, countries, town, region Demographical Age, Gender, Social Class, Family Type Psychographic Cultural, Activities, Interests, Opinions, lifestyle, religion Geodemographic a combination of Geographical and Demographical Behavioural usage rate or loyalty Fiat selects models and equips vehicles based on the geographical segment of the market that they are to be sold. For example, in countries with unsealed roads it sells 4 wheel drive models, rather than sports models. In hot countries air conditioning is standard and heating is optional, likewise in cold countries the opposite is true. In South America, cars are modified to run on compressed natural gas, and ethanol fuel is used as an alternative to petrol or diesel Demographically, Fiat aims smaller, economical models at the young, performance cars at 25-45 year old men, estate/hatchback cars at young families and large saloons at senior businessmen and retirees treating themselves to a quality car that will last. Psycho graphically, electric/hybrid models aimed at the environmentally conscious. The redesigned Fiat 500 or other stylish models at trendy young people, who consider themselves a bit different Behaviourally, Appeals to those who have owned a Fiat before. The Fiat 500 is also targeted at nostalgic middle aged people who probably had one, or at least wanted on the first time around, as a second car. 2.4.5.1. Fiats Four Ps Jerome McCarthy proposed the 4 Ps for describing the marketing mix Product Various models, sizes, configurations, equipments standards Price Fiats cost leadership means that its customers pay a low price Place Fiat has a worldwide presence for direct sales and distribution. Promotion How effectively Fiat can market its products through direct and indirect advertising, public relations, word of mouth and point of sale. The original four Ps can be extended by a further three Ps for marketing services People: includes employees, management and consumers Process: Procedure, mechanisms and flow of activities Physical Evidence: The environment in which the service is delivered. Both tangible goods that help to communicate and perform the service, and the intangible experience of existing and potential customers 2.4.6. Bowmans clock An expansion of Porters three generic strategies, Bowman compares price against value. The strategies form around the central spoke hence the comparison to a clock. ValuePrice Low Price Medium Price High Price High added value Hybrid. By carefully off-shoring, Fiat can reduce production costs whilst still delivering the same product Differentiation. Investing in exciting new models to build its customer base and brand loyalty Focus Differentiation. Hybrid cars and Electric cars currently have a high price, to recoup the costs involved to bring this high value attribute to the market Mediocre added value Cost Leader. Through low prices, Fiat attempts to be a cost leader Raise Price. High Margins for its premium car brands. There is a possibility of losing sales to competition, but it is unlikely to be price related Low Added Value Fiat retails budget, low specification variants to developing nations Increased Price and Low Value. With the amount of competition in the car industry, this option is not really viable. Selling such a big ticket item, people weigh up the cost vs benefits 2.4.7. Boston Matrix Created by the Boston Consulting group, this chart is used to plot a companies business units to allow a company to make decisions on strategic marketing and brand marketing. Detailed in the chart are 4 specific business units of the Fiat brand. Its important to note that even with low market share and low growth, satisfactory profits are still possible. High market share low High Star question mark / problem child growth of market cash cow dog Low European Car Market Chinese car market South American market Financial services Chapter III 3.1. Direction of Growth 3.1.1. Ansoffs Matrix 3.1.1.1. Market Penetration This theory advocates the strategy that the company markets its existing products to its existing customers. By promoting the product and repositioning the brand the company can gain competitors customers, increase sales to existing customers and gain new customers that are considered part of the existing market but have not yet invested. 3.1.1.2. Market Development This theory advocates the strategy that the company markets its existing products to new customers. The product remains the same although it may be repackaged physically and metaphorically for a new audience. The product may be exported to reach a new international market. FIGURE 2: ANSOFFS MATRIX (Source:http://tutor2u.net/business/presentations/strategy/ansoff/default.html slide3) 3.1.1.3. Product Development This theory advocates the strategy that the company markets new products to its existing customers. The company may develop innovative replacement products, complementary products to existing products, or sell entirely disconnected products to its existing customer base. For FIAT this means updated existing models or replacing them to be marketed to existing customers, or offering complementary products such as car accessories or finance. However, Fiat divested its insurance sector in 2003. Fiat also offers aspirational brands to its existing customers in the form of Maserati and Ferrari. 3.1.1.4. Diversification This theory prescribes the strategy that the company markets new products to new customers. The company diversifies into new markets where it previously had no presence. This diversification takes two forms, related diversification, where the diversification remains in the industry or market where the company is established, or unrelated diversification, where the company enters a new industry in which they have no market experience Fiat diversified itself in the related personal transportation market through its Piaggio motorcycle brand, which in 1999 it sold to Morgan Grenfell Private Equity, through the related, components, metallurgical products, production systems, commercial vehicles, buses and services vehicles, agricultural and construction equipment. It also diversifies itself into less related and unrelated industries through aviation, IT, finance, leisure, publishing, communication and even sponsorship of the Jamaican bobsledding team!  [6]   Chapter IV 4. The Method of Development 4.1. Merger or Acquisition of FIAT Apart from in its home country where FIAT is well received, it cannot rid itself of the perceived and genuine quality issues internationally. To combat this FIAT should consider recommencing its attempted allegiance with General Motors or seek a well known domestic manufacturer with a track record of delivering quality. If neither of these options are viable, FIAT could look to other strategic alliances perhaps with the Japanese, or with a German Manufacturer, highlighting the qualities that these partnerships bring when promoting their vehicles in the UK. Only by pursuing a joint venture or by associating itself with a recognised service provider will FIAT be able to be a contender in Europe. This approach will invariably be a costly one, but if the sincere objective is to increase the market share of the brand, FIAT has to follow this determined approach. Along with the failed allegiance with General Motors, over its history FIAT has had many associations (and attempted associations) with various European producers which have all ultimately failed. The reason for failure is down to two imperative reasons. Firstly any substantial agreement with an external entity would require a considerable shake-up of the production capabilities which would result in a substantial reorganisation for the employees of both parties. Secondly the outcome would change the dynamics of the Agnelli family involvement and control of the company, vastly reducing its impact in the management and running of the company. If FIAT had reached a satisfactory resolution with General Motors the combined business would have been able to win market share from its competitors by leveraging off of the synergies created by the two entities in engine, and component design. The union between the two would have allowed for the Agnelli family to control the implementation of the agreement in the Europe market.  [7]   This united company would surely be a definite force in the emerging markets of Russia, Brazil and other South American countries, particularly with its existing exposure unsurpassed by its Chapter V 5. Conclusion The analysis shows that Fiat is not a well represented and truly desirable universal brand. Its goal, and therefore its marketing effort must be to change consumers attitude and perception of the brand and promote Fiat as being superior to its competitive peers such as Vauxhall and Peugeot. By identifying rivals in the industry such as these, its possible to access relative strengths and weaknesses, similarities and disparities so as to gain an insight into the changes that must occur for the company to be successful in achieving the companys target. Similarities Differences FIAT vs. Vauxhall -Both are targeted as familiar or traditional (associated with practicality over style.) Impersonal sales -Similar notion about prices (but FIAT is considered cheaper) Vauxhall target customers are slightly older FIAT is poor quality while Vauxhall is medium quality Vauxhall is recognised for the full range of car types, FIAT is recognised for its small vehicles FIAT is less popular Fiat vs. Peugeot -Similar notion about prices -Equally reliable Peugeot is considered good quality (well built and comfortable to drive) while FIAT is poor quality. Peugeot is well designed with more has better performance Due to Fiats competitive price strategy, and its position of being a cost leader, it is considered by many as offering an unreliable, low quality alternative to the other majors. However, it is not the actual quality of FIAT cars that is driving this belief, but the customers perception of quality based on their competitive price point. Purchasing a motor vehicle is an expensive investment, and an investment that will reduce in value over time. Buyers use a combination of rational values and emotional elements when making their selection decision. Rational values involves all the costs associated with the vehicle and affordability and the emotional elements involve the selection process of choosing a vehicle or brand that you identify with and which one you would be most happy living with for a number of years. One must consider the Points of Parity and Points of difference when marketing a brand. This table is related to the points of parity and difference of each brand. Points of parity Points of difference FIAT   Traditional, rudeness Leader in cost Vauxhall   Familiar, comfortable, rust Many models (you can choose for different purposes) Peugeot   Comfortable, good design   Sportive design People need to identify with a car, feel that the car represents them. Fiat does not employ a strong enough emotional message to distinguishing it from its competitors, and offset its negative perception and creating desire am